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Who are we?

Who are we?

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Groovidi [app] [mobile] [smart phone] [UX]


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Where am I? [audio] [blind] [prototyping]

Where am I?

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Homing compass [alzheimer] [brainstorm session] [dementia]

Homing compass

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FAIR2 Mapster [digital is physical] [images] [party]

FAIR2 Mapster

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Bike simulator

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“De Fractie” [interactive] [prop] [TV]

“De Fractie”

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Glasup puzzle [design] [digital to physical] [game]

Glasup puzzle

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Our services [coffee] [lectures] [pretotyping] [workshops]

Our services

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Contact [coffee]


The Team

FAIR2 Media designs interaction between people, products and services. Our focus is on user-experience. The user of a product or service should feel happy using it and we help create that feeling. The experiences we design are inviting, fresh, seducing and renewing. We use technology to create new means to reach out to people by appealing to their natural given curiosity and sense of wonder.

FAIR2 Media designs user-experiences. We like to help our clients achieve the best, from concept to production. We design cross media campaigns, work on technological innovation and build installations. And we give lectures.

Our key values are fairness, altruism and courageousness.

Our manner is informal. We rather drink a cup of coffee together than ‘have a meeting’. We prefer ‘a chat afterwards’ to ‘an evaluation’. We are of the digital generation, we use all media to communicate. At the same time we value personal contact.

We give 10% of our time and/or profit to social innovation
Code king
Matthias is systems architect, software developer and code specialist. He is a true specialist who develops the software for multi-media experiences. He has an analytical mind, an eye for detail and he is a perfectionist. These competences contribute to the quality we deliver.
Experience guru
Kosmo is interaction designer, the founder of FAIR2 Media, hardware and cross media specialist. His undying dedication to understand (all) things is only surpassed by his will to change them for the better. He designs user-experiences, creates prototypes, gives lectures and builds installations. He bridges the gap between the digital and physical world, using all technology and techniques available.
Master planner
Margo is the business manager and business coach as well as the communications advisor. From another generation than the young Kosmo and Matthias, she brings along life experience.

Event experience

The purpose of Groovidi is to make the smartphone part of the show at events and festivals, instead of a distraction. At the same time the Groovidi app makes you part of the concert by means of your smart phone. Think for example of a concert where you watch the show with ten thousand people, and you can all make a simultaneous photo of the stage. Or imagine all phones blink their flashlight simultaneously. These are just a few of the numerous possibilities Groovidi offers.

This project was prepared in Holland, but we worked on it in Mexico, with a group of Mexican programmers. FAIR2 Media designed all aspects where the end users interact with a part of Groovidi. We also contributed to the branding and overall design.

We are very proud of what we achieved together, in this great cooperation with Groovidi!

The app has succesfully been used at the three Flying Dutch events and Turnfest in Berlin. It will also be used at the Final Sensation in the Arena in July 2017.

On our blog more info on how it was for us.

Commissioned by RS New Media, Amsterdam

Prototype for the visually impaired

FAIR2 Media developed a prototype that aims to help the visually impaired and blind people determine their location in a building. This casing can be built in the ceiling. It detects when someone walks underneath it and plays a sound. This sound tells the person walking where he is.

The aim originally was to test if the product would answer to the expectations like: play sound, control volume, adjustable reach sensor, stand alone, fitting in 60cm2 ceiling tile etc. Preliminary results show there is interest in the product. The prototype was developed with a standard Raspberry Pi.

Commissioned by Foundation Accessibility for use by Foundation Bartimeus


“You can wonder or be annoyed, we choose to wonder.” Joining Henk, who has Alzheimer, for a day is special and has led to many insights. Henk is aware of his failing memory. That is why he writes down a lot. This gives him the support he needs to have conversations like this; he uses his own words as reference. Besides this, he uses a great system to never lose the three items that are most important to him. He has his Telephone, Keys and Wallet on a string attached to his pants. So he never loses them.

My conclusion was that people should feel so comfortable, like Henk, that they can see dementia/Alzheimer as an adventure. That they want to find out what they are still capable of doing.

The result of the brainstorm was the ‘homing compass’. It’s aim is, as the name suggests, to guide the user home. Behind the screen point to point navigation is used, but the user only sees an arrow pointing him in the right direction.

As bonus feature a caregiver or other involved person can dictate messages that will be played at certain moments or locations.

Commissioned by Rotslab in cooperation with Alzheimer Netherlands and PGGM


Challenges like this seldom pass by. For the event “Lokaal Kabaal” we programmed an entire stand-alone projection mapping suite in Unity. This suite made use of genetic algorithms to align the digital with the physical object and could be controlled by an X-box wireless controller. This allowed us to have full control while being in the middle of the dance floor!

Commissioned by Lokaal Kabaal, Hilversum

Enthuse Mexicans to cycle

Mexico City is one of the busiest cities in the world and it has a major smog problem. One of the reasons is that tons of people drive cars. We wanted to use our Dutch cycling roots and stimulate more people to ride bicycles in Mexico City. We got an opportunity to design and build an installation where people could experience cycling without facing the dangers of the ‘real’ road.

First of all we investigated where you would ride a bicycle, at which sites or events. We filmed most of the content for the simulator on a motorcycle, to provide the viewer with a smooth, clear picture. Then we designed the software and hardware that would display the video of the route and the metadata, and would track the bicycle that people would ride.

We built the entire setup during several great nights at the museum, grabbing taco’s and keeping on working.

The end result was that the cyclist felt as if he was cycling through the city. The bicycle controlled the entire system, the bell was the select button and the pedals were used to navigate through the menu. An overlay on the video showed the cyclist his speed and the distance he had cycled.

This project was commissioned by the Franz Mayer Museum in Mexico City, for the exposition “La vuelta la bici”, the return of the bicycle, about the history and use of the bicycle. The installation was on display for three months.

Interactive politics

The Dutch TV show “De Fractie” portrayed a new type of politics. One that uses modern technology to streamline work. The politicians meeting place was a nice room with a massive interactive screen.

We took care of the content of that screen. Twitter and news feeds were displayed along with the party logo. Showing big images and making Skype calls were all part of the functionality. We made a web app that was used in the mobile phones, so it looked like they had their own communications app and Twitter scanner. Designing all the animations for the screen and giving it the feel of a professional tool was what gave this project the final touch.

All information on the screen was easy to manipulate through our custom CMS. Even during the shoot, it was a breeze to update the content and make sure everything fit the scene.

De Fractie is a production of the VPRO, for Dutch Television

Translate digital to physical

Johan Lubbers developed a digital game he called Glasup. Johan happens to be Matthias father. For his birthday we created a special surprise gift: the physical version of Glasup.

For translating the digital version to a physical game, we thoroughly studied the app and the way the game is played. We found that it would need to be like a puzzle, where you can put pieces on the board. Because the app also shows the possible options in one view, we decided that this would also be needed for our version.

The puzzle board and pieces we made out of layers of wood. Using SolidWorks, we designed and created a 3D model of the puzzle. After finalizing the design we used a laser cutter to slice all the wooden pieces that were needed. For the puzzle setup cards, we created custom software to translate the digital puzzles into printable form. We put all the pieces together and after some paint, polish and drying, it was ready for wrapping.

It was a big surprise when he got the game and he absolutely loved it!

View full Glasup game on google play.

Inspire each other



Do you want to get insights into experience design and how to use it? We give targeted lectures on interaction design and our experiences.

From €900,- including preperation, exl. BTW


Do you have a concept or an idea you want to develop? During a good old chat, together we find the possibilities and the solutions that you are seeking.

From €1.000,- excl. costs and BTW


Think that your idea should be brought to the next stage? We create a simple representation of your concept, and test this in real world environments. This will add great advantages to your project and the speed at which you can iterate.

From €1.500,- excl. costs and BTW
We give 10% of our time and/or profit to social innovation

Contact us

06 – 520 156 99 (Kosmo)
Koninginneweg 91 1211AN Hilversum

See something you like? Is there something you need? Just call us! We’ll get you squared away!